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Ashwagandha, an adaptogen (a relaxant with immunity-boosting capabilities), has been in use as traditional medicine for thousands of years. However, its use has been limited due to its natural earthy taste and bitterness. Traditionally, the ashwagandha extract is ingested in the form of tablets, capsules, or food supplements, while the beverages segment has been left asking for a solution that provides the health benefits of Ashwagandha while retaining its taste and mouthfeel.
Today’s hectic lifestyle and the “On-the-Go” need for nutrition and a healthy diet are driving the need for beverages to evolve into functional foods with proven health benefits. Though Ashwagandha is an herb of choice, the organoleptic properties of Ashwagandha leave much to be desired in terms of its palatability despite its growing demand and global recognition.
RiPure Ashwagandha is a highly researched formulation developed specifically to overcome all limitations, including organoleptic properties and solubility requirements of the F&B industry. RiPure Ashwagandha has “Zero Bitterness,” Neutral Colour, and 100% solubility, as the extraction and purification process is designed to completely remove the bitterness components and significantly reduce color while retaining all active healthy ingredients in the best possible ratio, a composition closer to the plant itself. Moreover, it is manufactured only using roots, providing it the best possible potency.
RiPure Ashwagandha is a formulation manufactured using the world’s best-proven soluble dietary fibers as part of the formulation, providing it 100% solubility, shelf stability, and a neutral to slightly sweet taste. It can even help reduce sugar content in your beverages. The composition of RiPure Ashwagandha will help catapult your beverages with dual health claims like:
- RiPure Ashwagandha: Stress Reduction, Improved Cognitive Functions, Enhanced Energy & Vitality, Stronger Immunity, Anti-Inflammatory, and Antioxidant Properties
- Soluble Dietary Fibers: Promotes Gut Health, Improves Digestion with regularized bowel movement, Blood Sugar regulation, Weight Management, and stronger Immunity
The functional beverages market today is driven by the top 5 trends as per various studies:
⚡ Energy Alternatives to Caffeine
🧃 Gut-Health Boosting Beverages
🚫 Low-Sugar Beverages
🥤 Hydration Boosting Beverages
🧠 Mental Health and Wellness Boosting Beverages
RiPure Ashwagandha is a perfect solution to serve all the above market requirements with the complete goodness of natural ingredients.
